Chicago police said as many as 50 private security guards were standing by. There were plenty of security to keep people and products safe during the opening. It's a place for the community to gather and be inspired and learn," Bajwa said. Chicago Apple today previewed Apple Michigan Avenue, its newest and most ambitious store, creating a new connection between. We think of this as Apple Michigan Avenue. Apple Michigan Avenue opens tomorrow on Chicago’s riverfront. Hasem Bajwa, director of in-store programming, told ABC7 Eyewitness News the flagship is not thought of as a store, but an experience, with a focus on training customers on how best to use their products. There is no Genius Bar, but a Genius Gallery with trees and leather-top seating for waiting customers. Billed as the first of a new generation of stores, Apple Michigan Ave is unlike. The 20,000-square-foot space incorporates a stairway from Pioneer Court down to the riverfront. CHICAGO Apple opened up its newest retail store Friday, Apple Michigan Ave in downtown Chicago. We can see what's inside the store rather than what's just on top," said Ike Nwankwo, who works nearby. Apple Michigan Avenue, designed by Norman Foster, opens today on a site overlooking the Chicago River. "I think it's very exciting now that they took away all the stuff on the side. Apple's iconic long wooden tables feature iPhones, iPads, Apple watches and computers for sale. There were long lines and a mad dash to be the first to check out the sleek interior. It's part of a redesign of flagship stores Apple's been rolling out across the world," Voorhees said. It also has elements I've seen in the Union Square store in San Francisco. "It incorporates a lot of elements we've seen in Apple Park in Cupertino, including the Steve Jobs Theater, in particular. Tech expert and reporter John Voorhees said the roof was designed to echo the design of the lids of Apple's MacBooks. The party included a concert and special guests as customers browsed merchandise in the new space, which looks like a giant laptop from the outside. It was here that Jean Baptiste Point du Sable, the city’s first permanent non-native settler, lived. The plot of land the Chicago store stands on is unique because of its historic significance. Like all Apple stores, the public is encouraged to visit and get to know all of Apple's products. Apple Michigan Avenue is the first of a new generation of store designs that the company plans to replicate at its most significant retail locations. The building features stairs inside and out. Viewed from above, the building resembles a closed laptop. Now, it's 28%.Apple's new flagship opened Friday along the Chicago River, in a debut that has gained attention from across the nation and the world.ĬHICAGO (WLS) - Apple's new flagship opened Friday afternoon along the Chicago River, in a debut that has gained attention from across the nation and the world. 195 reviews of Apple Michigan Avenue 'This store was painstakingly built to exemplify all that Apple stands for. In the Loop, the vacancy rate is also up. Foster + Partners designed Apple Michigan Avenue to replace the company's. "A 60,000 square foot store, over four levels, it's not needed. When seen from above, the silvery roof measuring 111 by 98 feet (33.8 by 29.8 metres) resembles an Apple Macbook laptop. Vance and other commercial realtors say most vacancies occurred during the pandemic but even before, large stores had been struggling to compete with online shopping. In October of 2021, the I-Team reported the Mag Mile had more than a 19% vacancy rate. "That is half the size, two floors of selling space and now they have an opportunity to reintroduce H&M," said John Vance of Stone Real Estate, which tracks downtown vacancy rates. There will be more empty space when H&M moves out of their 60,000 square foot store, but the brand is staying on Michigan Avenue, just moving to the old Apple store. The corridor on the north side of the Magnificent Mile may be the most discouraging for shoppers, where there is a string empty storefronts. (Lou Foglia / Chicago Tribune) Originally Published. 20, 2017, during the grand opening of Chicago's new Apple Store on Michigan Avenue. "It doesn't look good, it doesn't look pretty," remarked her friend. Apple CEO Tim Cook greets Apple enthusiasts with a hug Oct. "I'm hoping some new stores will come in," a Mag Mile shopper said. While retail vacancy rates in Chicago's Loop and Magnificent Mile are up, there are signs the tide is turning and downtown is growing.ĬHICAGO (WLS) - Vacancy rates in the Loop and the Magnificent Mile are up, but the I-Team is finding bright spots and reasons to be optimistic about Chicago's retail future.
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